Abstract
The complexity and uncertainty that is inherent in the e-commerce environment poses a number of challenges to the development of e-commerce applications. Key stakeholders consistently use heuristics to make sense of the challenges they face. The most pervasive of these heuristics is framing, whereby people rely on a conceptual set to organise their perceptions. This process has some benefits but it can also lead to a narrow approach, ignorance concerning important elements of the decision environment and an absolute reliance on a specialist area of knowledge. This has significant implications for coherence of effort and vision, elements crucial to the success of e-commerce projects. This paper uses a case study, qualitative approach in order to establish whether there is evidence for the operation of the framing heuristic, particularly within the context of risk perception, within a variety of e-commerce system development environments.
The original version of this chapter was revised: The copyright line was incorrect. This has been corrected. The Erratum to this chapter is available at DOI: 10.1007/978-0-387-35692-1_36
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© 2003 IFIP International Federation for Information Processing
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Van der Vyver, G.L., Lane, M.S. (2003). Conceptual Frames of Reference and their Influence on E-Commerce System Development. In: Andersen, K.V., Elliot, S., Swatman, P., Trauth, E., Bjørn-Andersen, N. (eds) Seeking Success in E-Business. IFIP — The International Federation for Information Processing, vol 123. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-35692-1_5
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DOI: https://doi.org/10.1007/978-0-387-35692-1_5
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