The Higher Value Chain of eLearning

Abstract

In this paper, we explore the eLearning process cycle as a business value chain. We make a constructive critique of the conventional value-concept in traditional value-chain models and propose an extended set of value types that are crucial for business modeling of eLearning processes when higher education and academia are involved in the learning process. The types of value selected for discussion of eLearning as business are based on Jean Baudrillard’s four value types: Use Value, Exchange Value, Sign Value and Symbol Value. Our investigation of the full eLearning life cycle and the value adding that occurs in different phases of the cycle indicates that it is very meaningful to proceed further with this framework for the analysis and design of business models for eLearning. In fact, it seems quite reasonable to discuss four different types of business units or value adding organizations that together can build up a collaborative business community for eLearning where each business unit can be strong in its key value adding capacity. The principal discussion of such a collaborative business eco-system for eLearning is only indicated in this paper.