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Bausch, A. (2006). Branchen- und Wettbewerbsanalyse im strategischen Management. In: Hahn, D., Taylor, B. (eds) Strategische Unternehmungsplanung — Strategische Unternehmungsführung. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-30763-X_10
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