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© 2005 Springer-Verlag Berlin Heidelberg
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(2005). Trojanisches Pferd für die Marketingorganisation (Das 3. Geschenk). In: Messen messbar machen. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-26330-6_11
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DOI: https://doi.org/10.1007/3-540-26330-6_11
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-23556-9
Online ISBN: 978-3-540-26330-2
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