Abstract
Platform Planning is increasingly being adopted by companies seeking to provide customization while maximizing economies of operation. Platform Planning is defined as the proactive definition of an integrated set of capabilities and associated architectural rules that form the basis for a group of products. When implemented effectively, Platform Planning can provide distinct benefits in cost and market leverage to provide a competitive edge in the marketplace.
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© 2006 Springer Science+Business Media, LLC
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Bowman, D. (2006). Effective Product Platform Planning in the Front End. In: Simpson, T.W., Siddique, Z., Jiao, J.R. (eds) Product Platform and Product Family Design. Springer, New York, NY. https://doi.org/10.1007/0-387-29197-0_2
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DOI: https://doi.org/10.1007/0-387-29197-0_2
Publisher Name: Springer, New York, NY
Print ISBN: 978-0-387-25721-1
Online ISBN: 978-0-387-29197-0
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