Abstract
Product strategy at the platform level simplifies the product development process and encourages a long-term view, because there are fewer platforms than products and major platform decisions are only made every few years. A move towards implementation of a platform strategy, which is significantly different from design and development of each product separately, can be a challenging undertaking. While the move is difficult, potential benefits from product family approach include decrease in development cost and time over a range of products. Consequently, key questions and issues that need to be addressed to justify a company’s decision to allocate resources for refocusing their product strategy at the platform level are:
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What will be the potential decrease in development cost for implementing a product platform strategy?
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What will be the potential decrease in development time for implementing a product platform strategy?
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© 2006 Springer Science+Business Media, LLC
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Siddique, Z. (2006). Product Family Redesign Using a Platform Approach. In: Simpson, T.W., Siddique, Z., Jiao, J.R. (eds) Product Platform and Product Family Design. Springer, New York, NY. https://doi.org/10.1007/0-387-29197-0_15
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DOI: https://doi.org/10.1007/0-387-29197-0_15
Publisher Name: Springer, New York, NY
Print ISBN: 978-0-387-25721-1
Online ISBN: 978-0-387-29197-0
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