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Table of contents (10 chapters)
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Introduction and Traditional Methods of Market Research
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New Methods of Market Research
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Designing Breakthrough Products
Reviews
'Welding Alloys Group is an international manufacturing company operating in 27 countries and our workforce is now applying hidden needs analysis in our markets. I am positive that the tools and techniques covered in this book will help our company to be truly innovative organization that is well ahead of our competitors.' - Dr Serdar Atamert, MBA, Managing Director Welding Alloys
'Identification and understanding of customers' unarticulated, unmet needs are key elements for delivery of superior growth and sustainable competitive advantage. This book explores a range of techniques, providing a valuable toolkit to develop a more customer-focused approach and address the challenges of an increasingly competitive market.' - Dr Neil Stainton, New Technologies Manager, Reckitt Benckiser
Authors and Affiliations
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Bibliographic Information
Book Title: Identifying Hidden Needs
Book Subtitle: Creating Breakthrough Products
Authors: Keith Goffin, Fred Lemke, Ursula Koners
DOI: https://doi.org/10.1057/9780230294486
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2010
Hardcover ISBN: 978-0-230-21976-2Published: 06 October 2010
Softcover ISBN: 978-1-349-30531-5Published: 06 October 2010
eBook ISBN: 978-0-230-29448-6Published: 06 October 2010
Edition Number: 1
Number of Pages: XXIV, 261
Topics: Business Strategy/Leadership, Business Mathematics, Marketing, Industries, Operations Research/Decision Theory, Innovation/Technology Management