Overview
- Explores the impact of internationalization on higher education
- Compares the effectiveness of marketing activities on student choice of higher education across three developed countries: Canada, France, and Sweden
- Examines key factors influencing students’ decisions on study abroad programs across the world
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Table of contents (10 chapters)
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Introduction
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Emerging Themes and Strategic Perspectives
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Regional Case Studies
Editors and Affiliations
About the editors
Vik Naidoo is Head of International Student Recruitment and Research Associate at the University of Sydney, Australia. His research on the internationalization and marketing of higher education has been published in outlets such as the Journal of Business Research, Journal of Marketing Management, and Journal of Business and Industrial Marketing.
Bibliographic Information
Book Title: International Marketing of Higher Education
Editors: Terry Wu, Vik Naidoo
DOI: https://doi.org/10.1057/978-1-137-54291-5
Publisher: Palgrave Macmillan New York
eBook Packages: Education, Education (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-54290-8Published: 16 September 2016
eBook ISBN: 978-1-137-54291-5Published: 15 September 2016
Edition Number: 1
Number of Pages: XVII, 262
Number of Illustrations: 4 b/w illustrations, 20 illustrations in colour
Topics: Higher Education, Marketing