Overview
- Develop creative problem-solving skills and take creative thinking to desirable outcomes
- Uses coaching and checklists to find viable business ideas and evaluate novel proposals
- Generates more ideas and solutions using a range of well-tested thinking structures to get out of mental fixations
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About this book
This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly.
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Keywords
Table of contents (20 chapters)
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The Philosophy, Physiology & Psychology of Creative Intelligence
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The Process of Creative Endeavours
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Highly Innovative Organizations, Creative Leadership & Genii
Editors and Affiliations
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Bibliographic Information
Book Title: The Handbook of Creativity & Innovation in Business
Book Subtitle: A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills
Editors: Rouxelle de Villiers
DOI: https://doi.org/10.1007/978-981-19-2180-3
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022
Hardcover ISBN: 978-981-19-2179-7Published: 06 August 2022
Softcover ISBN: 978-981-19-2182-7Published: 06 August 2023
eBook ISBN: 978-981-19-2180-3Published: 04 August 2022
Edition Number: 1
Number of Pages: XV, 460
Number of Illustrations: 1 b/w illustrations
Topics: Human Resource Management, Human Resource Development, Corporate Environmental Management, Business and Management, general, Business Strategy/Leadership, Coaching