Overview
- First book to apply reliability engineering techniques on management issues of quality uncertainty and perception
- Using modern system dynamics techniques in marketing science
- Includes supplementary material: sn.pub/extras
Part of the book series: Contributions to Management Science (MANAGEMENT SC.)
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Table of contents (7 chapters)
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Bibliographic Information
Book Title: Quality Uncertainty and Perception
Book Subtitle: Information Asymmetry and Management of Quality Uncertainty and Quality Perception
Authors: Lalit Wankhade, Balaji Dabade
Series Title: Contributions to Management Science
DOI: https://doi.org/10.1007/978-3-7908-2195-6
Publisher: Physica Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2010
Hardcover ISBN: 978-3-7908-2194-9Published: 12 July 2010
Softcover ISBN: 978-3-7908-2822-1Published: 05 September 2012
eBook ISBN: 978-3-7908-2195-6Published: 16 June 2010
Series ISSN: 1431-1941
Series E-ISSN: 2197-716X
Edition Number: 1
Number of Pages: XIV, 115
Number of Illustrations: 62 b/w illustrations
Topics: Organization, Business Strategy/Leadership, Marketing, Innovation/Technology Management, Operations Management, Engineering Economics, Organization, Logistics, Marketing