Overview
- Cutting edge information, new approaches and methods for companies and networks
- Theory-driven yet practice-oriented with case studies
- An integrative management view on innovations
- Includes supplementary material: sn.pub/extras
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About this book
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Keywords
- Communication Field Management
- Corporate Reputation Management
- Dynamic Innovations
- ICOM Capability Approach
- Innovation Marketing
- Innovation Portfolio Management
- Innovation Readiness
- Issues Management
- Network Communications
- Open Innovation
- Profile Network Management
- RPC Market Approach
- Engineering Economics
Table of contents (25 chapters)
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Strategic Perspectives on Innovation
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Communicative Perspectives on Innovation
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Integrated Perspectives on Innovation
Editors and Affiliations
About the editors
Prof. Dr. Michael Hülsmann is Associate Professor of Systems Management. In March 2009 he took over the ‘Systems Management’ field of studies at the School of Engineering and Science at Jacobs University Bremen. He focuses on Strategic Management of Logistics Systems. Prof. Hülsmann teaches and does research mainly in the fields of competence and technology based positioning, accomplishing of technological change in value-adding networks and setting-up of inter-organizational coordination mechanisms.
Nicole Pfeffermann is a Research Fellow at Jacobs University Bremen, ‘Systems Management’. Her research interests cover strategic management/entrepreneurship and organizational communication focusing on innovation communication (dynamic ICOM capability). Since March 2009 she is also a management consultant at NP Pfeffermann Consulting. Nicole Pfeffermann studied Business Economics at the University of Wuppertal. During and after her studies she gained international work experience as a consultant in brand management for global companies and as a coach for IT and management seminars.
Bibliographic Information
Book Title: Strategies and Communications for Innovations
Book Subtitle: An Integrative Management View for Companies and Networks
Editors: Michael Hülsmann, Nicole Pfeffermann
DOI: https://doi.org/10.1007/978-3-642-17223-6
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2011
eBook ISBN: 978-3-642-17223-6Published: 17 February 2011
Edition Number: 1
Number of Pages: XXX, 404
Number of Illustrations: 100 b/w illustrations
Topics: Innovation/Technology Management, Engineering Economics, Organization, Logistics, Marketing, Industrial Organization