Overview
- Explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience
- Features cutting-edge research based on theory and rigorous research methodology
- Provide insights for marketing theory and practice
- Features the full proceedings from the 46th Academy of Marketing Science (AMS) Annual Conference
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
Included in the following conference series:
Conference proceedings info: AMSAC 2018.
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About this book
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
Jeff Bezos, Founder and CEO of Amazon.com
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Keywords
Table of contents (208 papers)
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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Editors and Affiliations
Bibliographic Information
Book Title: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Book Subtitle: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference
Editors: Nina Krey, Patricia Rossi
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-99181-8
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Academy of Marketing Science 2018
Hardcover ISBN: 978-3-319-99180-1Published: 28 November 2018
eBook ISBN: 978-3-319-99181-8Published: 27 November 2018
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XXXVIII, 612
Number of Illustrations: 14 b/w illustrations, 8 illustrations in colour
Topics: Customer Relationship Management, Consumer Behavior, Online Marketing/Social Media, Big Data/Analytics