Overview
- Provide fresh ways of conceptualizing and assessing audience responses
- Documents the benefits of audience research for rhetoricians
- Includes chapters that illustrate overlooked methodologies applied to a variety of genres and media
Part of the book series: Rhetoric, Politics and Society (RPS)
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About this book
This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative andguiding examples of new methods of rhetorical studies.
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Keywords
- media reception studies
- Rhetorical Audience Studies
- political communication
- political rhetoric
- political television advertising
- media and communication studies
- Audience Conjectures
- speech-making and rhetoric
- Political Commentary and rhetoric
- rhetoric of music
- political activism and rhetoric
- Pandemic Rhetoric and Public Memory
- Rhetorical Power of Photographs
- memory studies
- impact of rhetoric on audiences
Table of contents (12 chapters)
Reviews
Editors and Affiliations
About the editor
Bibliographic Information
Book Title: Rhetorical Audience Studies and Reception of Rhetoric
Book Subtitle: Exploring Audiences Empirically
Editors: Jens E. Kjeldsen
Series Title: Rhetoric, Politics and Society
DOI: https://doi.org/10.1007/978-3-319-61618-6
Publisher: Palgrave Macmillan Cham
eBook Packages: Political Science and International Studies, Political Science and International Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-61617-9Published: 20 November 2017
Softcover ISBN: 978-3-319-87123-3Published: 11 September 2018
eBook ISBN: 978-3-319-61618-6Published: 10 November 2017
Series ISSN: 2947-5147
Series E-ISSN: 2947-5155
Edition Number: 1
Number of Pages: IX, 339
Number of Illustrations: 2 b/w illustrations, 8 illustrations in colour
Topics: Political Communication, Media and Communication, Political Sociology