Overview
- Advances the reader's understanding on the different managerial functions and key management issues
- Presents new conceptual skills necessary in the competitive business environment of organisations
- Lists the core subjects valuable to all interested in pursuing a MBA program
- Includes supplementary material: sn.pub/extras
Part of the book series: Management and Industrial Engineering (MINEN)
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About this book
This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area.
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Table of contents (6 chapters)
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Front Matter
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Speaking About Marketing
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Front Matter
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Speaking About Human Resource Management
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Front Matter
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Speaking About Accounting and Finance
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Front Matter
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Back Matter
Editors and Affiliations
Bibliographic Information
Book Title: MBA
Book Subtitle: Theory and Application of Business and Management Principles
Editors: Carolina Machado, J. Paulo Davim
Series Title: Management and Industrial Engineering
DOI: https://doi.org/10.1007/978-3-319-28281-7
Publisher: Springer Cham
eBook Packages: Engineering, Engineering (R0)
Copyright Information: Springer International Publishing Switzerland 2016
Hardcover ISBN: 978-3-319-28279-4Published: 10 February 2016
Softcover ISBN: 978-3-319-80314-2Published: 30 March 2018
eBook ISBN: 978-3-319-28281-7Published: 02 February 2016
Series ISSN: 2365-0532
Series E-ISSN: 2365-0540
Edition Number: 1
Number of Pages: IX, 194
Number of Illustrations: 40 b/w illustrations
Topics: Engineering Economics, Organization, Logistics, Marketing, Business and Management, general, Job Careers in Science and Engineering