Overview
- Includes supplementary material: sn.pub/extras
Part of the book series: Springer Proceedings in Business and Economics (SPBE)
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Table of contents (18 papers)
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Strategic Decisions
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Branding
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Consumer Behaviour
Editors and Affiliations
About the editors
Bibliographic Information
Book Title: National Brands and Private Labels in Retailing
Book Subtitle: First International Symposium NB&PL, Barcelona, June 2014
Editors: Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez
Series Title: Springer Proceedings in Business and Economics
DOI: https://doi.org/10.1007/978-3-319-07194-7
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2014
Softcover ISBN: 978-3-319-07193-0Published: 26 June 2014
eBook ISBN: 978-3-319-07194-7Published: 10 June 2014
Series ISSN: 2198-7246
Series E-ISSN: 2198-7254
Edition Number: 1
Number of Pages: XI, 192
Number of Illustrations: 14 b/w illustrations
Topics: Marketing, Sales/Distribution