Overview
- Includes end-of-chapter discussion questions to help students better grasp the concepts
- Presents text excerpts from scientific articles in which particular techniques were applied
- Offers a list of recommended readings that allows reader to have broader perception of text
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About this book
The challenges of developing research and generating scientific knowledge in environments that involve subjective aspects related to employees, customers, managers, leaders, inspectors, auditors, among other stakeholders in the business environment, can be overwhelming for students that are new to this type of inquiry. This textbook presents an integrated view of qualitative research strategies with data collection and analysis techniques.
The book explores nine distinct research strategies, namely ethnography, phenomenology, grounded theory, case study, design science research, grounded design, action research, participatory action research, and action-design research.
Related to data collection, this text discusses different types of qualitative interviews (focus groups, ethnographic, phenomenological, etc), as well as how to handle ethical issues that may arise.In terms of analyzing data, the author describes various reading techniques, how to code the text, and how to use software to aid in the analysis.
The final section of the book explains how to write up the results of qualitative research, including article structure and selecting an outlet for publication.
Students will benefit from the plentiful examples and exercises that highlight the interweaving of data collection and analysis as well as concrete guidelines on engaging in qualitative research. At a time in which qualitative research is becoming more rigorous to meet the demands of the field, this textbook will prove a valuable resource for the next generation of business researchers.
The English translation of this book from its Portuguese original manuscript was done with the help of artificial intelligence (machine translation by the service provider DeepL.com). A subsequent human revision of the content was done by the author.Keywords
Table of contents (10 chapters)
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Front Matter
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Introduction to Qualitative Research Approach
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Front Matter
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Qualitative Research Strategies
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Front Matter
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Qualitative Data Collection
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Front Matter
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Techniques for Qualitative Data Analysis
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Front Matter
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Writing and Publishing Qualitative Research Findings
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Front Matter
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Back Matter
Authors and Affiliations
About the author
José Osvaldo De Sordi is a Lecturer/Researcher of the PhD Program in Business Management at Centro Universitário Campo Limpo Paulista (UNIFACCAMP), Brazil and Professor of the Administration course at Federal University of São Paulo (UNIFESP), Brazil. He has published 10 books, one of them focused on the Business Process Management.
Bibliographic Information
Book Title: Qualitative Research Methods In Business
Book Subtitle: Techniques for Data Collection and Analysis
Authors: José Osvaldo De Sordi
DOI: https://doi.org/10.1007/978-3-031-50323-8
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024
Softcover ISBN: 978-3-031-50325-2Published: 20 June 2024
eBook ISBN: 978-3-031-50323-8Published: 30 May 2024
Edition Number: 1
Number of Pages: XIII, 142
Number of Illustrations: 2 b/w illustrations, 4 illustrations in colour
Topics: Business and Management, general