Overview
- Discusses how to combine design and branding in different businesses
- Covers UX and graphic design issues, and topics concerning brand identity and social media technology
- Offers a good balance of theoretical and empirical findings
Part of the book series: Springer Series in Design and Innovation (SSDI, volume 32)
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About this book
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
Keywords
Table of contents (20 chapters)
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Front Matter
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Visual Identity Design and Communication Design
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Front Matter
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Communication Design and Brand Advertising
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Front Matter
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Brand Image and User Experience
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Front Matter
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Editors and Affiliations
Bibliographic Information
Book Title: Communication Design and Branding
Book Subtitle: A Multidisciplinary Approach
Editors: Nuno Martins, Daniel Raposo
Series Title: Springer Series in Design and Innovation
DOI: https://doi.org/10.1007/978-3-031-35385-7
Publisher: Springer Cham
eBook Packages: Engineering, Engineering (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023
Hardcover ISBN: 978-3-031-35384-0Published: 31 August 2023
Softcover ISBN: 978-3-031-35387-1Published: 31 August 2024
eBook ISBN: 978-3-031-35385-7Published: 30 August 2023
Series ISSN: 2661-8184
Series E-ISSN: 2661-8192
Edition Number: 1
Number of Pages: XII, 362
Number of Illustrations: 24 b/w illustrations, 120 illustrations in colour
Topics: Branding, Media Design, Interaction Design