Overview
- Presents examples of social marketing campaigns and their effects on raising awareness to achieve the SDGs
- Demonstrates the application of the social marketing theory in contributing to the SDGs in practice
- Introduces international and multicultural perspectives on social marketing in different countries and cultures
Part of the book series: Springer Business Cases (SPBC)
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About this book
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
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Table of contents (23 chapters)
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Front Matter
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Part I
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Front Matter
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Part II
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Front Matter
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Editors and Affiliations
About the editors
M. Mercedes Galán-Ladero is an Associate Professor (Prof. Contratado Doctor) in the Department of Business Management & Sociology, at the University of Extremadura (Spain), where she teaches marketing courses. She is currently engaged in innovative research in the areas of social marketing, cause-related marketing and CSR, as well as ethnocentrism, local food products and their internationalization.
Helena M. Baptista Alves is a full-time Professor in the Department of Business and Economics, University of Beira Interior (Portugal), where she teaches at the Graduate, Master and Doctoral levels. She is a researcher at the Centre for Research in Business Sciences. Her areas of expertise are Social Marketing, Services Marketing, Educational Marketing, Student Satisfaction, Public Marketing, and Relationship Marketing.
Helena M. Baptista Alves is a full-time Professor in the Department of Business and Economics, University of Beira Interior (Portugal), where she teaches at the Graduate, Master and Doctoral levels. She is a researcher at the Centre for Research in Business Sciences. Her areas of expertise are Social Marketing, Services Marketing, Educational Marketing, Student Satisfaction, Public Marketing, and Relationship Marketing.
Bibliographic Information
Book Title: Social Marketing and Sustainable Development Goals (SDGs)
Book Subtitle: Case Studies for a Global Perspective
Editors: M. Mercedes Galan-Ladero, Helena M. Alves
Series Title: Springer Business Cases
DOI: https://doi.org/10.1007/978-3-031-27377-3
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023
Hardcover ISBN: 978-3-031-27376-6Published: 25 May 2023
eBook ISBN: 978-3-031-27377-3Published: 24 May 2023
Series ISSN: 2662-5431
Series E-ISSN: 2662-544X
Edition Number: 1
Number of Pages: XIII, 376
Number of Illustrations: 6 b/w illustrations, 136 illustrations in colour
Topics: Marketing, Corporate Environmental Management, Sustainable Development