Overview
- Explores the concept of ‘hygge’ as an object of global consumption
- Fills a gap in literature by analysing the importance of consumption and market behaviour in contemporary Nordic society
- Comprehensively discusses the main elements of Nordic consumer culture
Buy print copy
About this book
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.
Similar content being viewed by others
Keywords
Table of contents (13 chapters)
-
Front Matter
-
Nordic Consumer Culture and the State–Market Nexus
-
Front Matter
-
-
The Nordic as Market Imagery
-
Front Matter
-
-
Epilogue
-
Front Matter
-
-
Back Matter
Editors and Affiliations
About the editors
Søren Askegaard is Professor of Marketing at the University of Southern Denmark, Odense, and a visiting professor at Aalto University, Helsinki, Finland.
Jacob Östberg is Professor of Advertising and PR at Stockholm Business School, Stockholm University, Sweden.
Bibliographic Information
Book Title: Nordic Consumer Culture
Book Subtitle: State, Market and Consumers
Editors: Søren Askegaard, Jacob Östberg
DOI: https://doi.org/10.1007/978-3-030-04933-1
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019
Hardcover ISBN: 978-3-030-04932-4Published: 21 March 2019
eBook ISBN: 978-3-030-04933-1Published: 01 March 2019
Edition Number: 1
Number of Pages: XIX, 332
Number of Illustrations: 4 b/w illustrations, 11 illustrations in colour
Topics: Consumer Behavior, Branding, Employee Health and Wellbeing, European Culture