Abstract.
The potential for capturing brand identity within a shape grammar is discussed. A two-dimensional motorcycle shape grammar is presented, along with constraints that associate the resulting designs with the Harley-Davidson brand. Confirmation of the grammar's brand representation is shown through a customer-based survey.
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Pugliese, M.J., Cagan, J. Capturing a rebel: modeling the Harley-Davidson brand through a motorcycle shape grammar. Res Eng Design 13, 139–156 (2002). https://doi.org/10.1007/s00163-002-0013-1
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DOI: https://doi.org/10.1007/s00163-002-0013-1