Summary
We have not presented a transactional theory, since, so far as we know, there is no one such theory to present. Instead, we have outlined some transactional viewpoints which we consider potentially useful in audiovisual communication, learning resources development, and research in these areas. We have suggested some implications and advantages of transactional assumptions.
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Toch, H., MacLean, M.S. Perception, communication and educational research: A transactional view. ECTJ 10, 55–77 (1962). https://doi.org/10.1007/BF02765241
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DOI: https://doi.org/10.1007/BF02765241