Abstract
This study reports on the development of scale items derived from the pluralistic moral philosophy literature. In addition, the manner in which individuals combine aspects of the different philosophies in making ethical evaluations was explored.
Article PDF
Similar content being viewed by others
Avoid common mistakes on your manuscript.
References
Alexander, Cheryl S. and Henry Jay Becker: 1978, ‘The Use of Vignettes in Survey Research’, Public Opinion Quarterly 42, 93–104.
Beauchamp, Tom L. and Norman E. Bowie: 1983, Ethical Theory and Business, 2nd ed., Englewood Cliffs, N.J.: Prentice-Hall, Inc.
Browning, John and Noel B. Zabriskie: 1983, ‘How Ethical Are Industrial Buyers?’, Industrial Marketing Management 12, 219–224.
DeGeorge, Richard R.: 1986, Business Ethics, 2nd. ed., New York: Macmillan Publishing.
Donaldson, Thomas and Patricia H. Werhane: 1983, Ethical Issues on Business, 2nd ed., Englewood Cliffs, N.J.: Prentice-Hall, Inc.
Dornoff, Ronald J. and Clint B. Tankersley: 1975, ‘Perceptual Differences in Market Transactions: A Source of Consumer Frustration’, Journal of Consumer Affairs (Summer), 97–103.
Dubinsky, Alan J. and William Rudelius: 1980, ‘Ethical Beliefs: How Students Compare with Industrial Sales-people’, Proceedings of the American Marketing Association Educators Conference, Chicago: American Marketing Association, 73–76.
Ferrell, O. C. and Larry G. Gresham: 1985, ‘A Contingency Framework for Understanding Ethical Decision-Making in Marketing’, Journal of Marketing (Summer), 87–96.
Hunt, Shelby and Scott Vitell: 1986, ‘A General Theory of Marketing Ethics’, Journal of Macromarketing 6 (Spring), 5–16.
Kerlinger, Fred N.: 1986, Foundations of Behavioral Research, 3rd. ed., New York: Holt, Rinehart, and Winston.
Krugman, Dean M. and O. C. Ferrell: 1981, ‘The Organizational Ethics of Advertising: Corporate and Agency Views’, Journal of Advertising 10, 21–30.
Mazis, Michael B., Olli T. Ahtola, and R. Eugene Klippel: 1974, ‘A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes’, Journal of Consumer Research 2 (June), 38–52.
Nunnally, Jum C: 1967, Psychometric Theory, New York: McGraw-Hill Book Company.
Peter, J. Paul: 1979, ‘Reliability: A Review of Psychometric Basics and Recent Marketing Practices’, Journal of Marketing Research XVI (February), 6–17.
Reidenbach, R. Eric and Sharon Grimes: 1985, ‘How Concept Knowledge Affects Concept Evaluations’, Journal of Innovation Management (Winter), 25–26.
Rest, James R: 1979, Development in Judging Moral Issues, Minneapolis, MN: University of Minnesota Press.
Robin, Donald P. and R. Eric Reidenbach: 1987, ‘Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap Between Concept and Application’, Journal of Marketing 51 (January), 44–58.
Shuptrine, F. Kelly: 1979, ‘Evaluating the Ethics of Marketing Practices: Student Perceptions’, Proceedings of the American Marketing Association Educators Conference, Chicago: American Marketing Association, pp. 124–127.
Sturdivant, Frederick D. and A. Benton Cocanougher: 1973, ‘What Are Ethical Marketing Practices?’, Harvard Business Review 51 (November–December), 10–12.
Tabachnick, Barbara G. and Linda S. Fidell: 1983, Using Multivariate Statistics, New York: Harper & Row, Publishers.
Author information
Authors and Affiliations
Additional information
R. Eric Reidenbach holds a Ph.D. in Business Administration from Michigan State University. At present he is a Professor of Marketing and Director of the Center for Business Development and Research at the University of Southern Mississippi. He has published a number of articles in different marketing journals. In addition, he is the co-author of several books on bank marketing.
Dr. Donald P. Robin received his DBA degree from Louisiana State University in 1969 and is currently Professor of Marketing in the College of Business, Louisiana Tech University. His basic marketing textbook entitled, Marketing: Basic Concepts for Decision Making (Harper & Row, Publishers, Inc.), and his co-authored readings book, Classics in Marketing (Goodyear Press), were both published in 1978. He is the author of articles in a wide variety of topics that have appeared in such journals as the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Public Policy and Marketing, Business and Professional Ethics Journal, The Journal of Business Communications, Journal of Business Research, and Academy of Management Journal.
Rights and permissions
About this article
Cite this article
Reidenbach, R.E., Robin, D.P. Some initial steps toward improving the measurement of ethical evaluations of marketing activities. J Bus Ethics 7, 871–879 (1988). https://doi.org/10.1007/BF00383050
Issue Date:
DOI: https://doi.org/10.1007/BF00383050