Abstract
The writing in this volume is innovative not only for the new ground it breaks in social movement advertising and marketing research, but also for the way that each piece of scholarship represents the close mentoring of a student author. Authentic teaching is the transmission of skills and expertise to a new generation so that they may enter and expand the discourse community of a field. The chapters in this publication exemplify the process of nurturing new perspectives and voices so that they may find expression and make significant contributions to knowledge production.
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© 2015 Lisa Yount
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Yount, L. (2015). Afterword. In: Arora, A.S., Bacouël-Jentjens, S. (eds) Advertising Confluence: Transitioning Marketing Communications into Social Movements. International Marketing and Management Research. Palgrave Pivot, New York. https://doi.org/10.1057/9781137492265_9
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DOI: https://doi.org/10.1057/9781137492265_9
Publisher Name: Palgrave Pivot, New York
Print ISBN: 978-1-349-50458-9
Online ISBN: 978-1-137-49226-5
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)