Abstract
In today’s business environment, it is almost impossible to successfully go it alone. Building a foundation through strategic partnerships is advantageous for any enterprise. However, for small businesses, it can be a critical component to their success and longevity. Regardless of the size of the enterprise, ideal partnerships are mutually beneficial in that both parties can gain an advantage by the alliance. Unfortunately, many small businesses do not seek out partnerships as they underestimate the value that they can bring to a large corporation due to their short amount of time in business or their limited experience. Understanding the needs and objectives of the potential partner and how you can help them fulfill that need, and vice versa, can ensure partnerships that are robust and set up for success.
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© 2016 Kathey Porter and Andrea Hoffman
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Hill, D. (2016). Adding Value: Building Mutually Beneficial Strategic Partnerships. In: 50 Billion Dollar Boss. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137475022_5
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DOI: https://doi.org/10.1057/9781137475022_5
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-55216-0
Online ISBN: 978-1-137-47502-2
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