Skip to main content

Abstract

Argentina is a democratic, republican country with a rich and varied social, political and economic history. It has developed from agricultural exports that began in the late 19th century, through import substitution to focus on industrial development today. Public relations (PR) thus was born and developed in an ever-changing economic, political and social context. The history of PR in Argentina can be traced from the beginnings of the struggle for emancipation from Spain at the start of the 19th century, expressed in lobbying and public affairs activities, and grew through the years with increasingly sophisticated methods applied by government, social groups and commerce.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Similar content being viewed by others

References

  • Barresi, M. (1999) Apuntes sobre Historia y Evolutión de las RRPP en Argentina y en USA [Notes on the History and Evolution of PR in Argentina and USA], Buenas Tareas, http://www.buenastareas.com/ensayos/Rrpp-Argentina/2106127.html, date accessed 20 July 2014.

  • Bonaro, A. H. (2010) ‘Relaciones Públicas en la Argentina: Inicio, influencias, formación, distintos estadios, perspectivas’ [Public Relations in Argentina: Home, Influences, Training, Different Stages, Prospects] in J. Barquero Cabrero and J. Corredor (eds) Relaciones Públicas. Las Relaciones Públicas han cambiado la forma de dirigir: ¡Descúbralo! [Public Relations: Public Relations Has Changed Management. Discover It!] (Barcelona: Furtwangen Editores).

    Google Scholar 

  • CONFIARP — Confederación Interamericana de Relaciones Públicas (2004) Consolidando las Relaciones Públicas en América Latina. Primer Documento Histórico [Consolidating Public Relations in Latin America. First Historical Document] (Buenos Aires: CONFIARP).

    Google Scholar 

  • Elías, J. (1990) Modelos sobre Relaciones Públicas [Models of Public Relations] (Barcelona: Editorial Vicens Vives).

    Google Scholar 

  • Ferrari, M. and França, F. (2012) Gestión de Relaciones Públicas para el éxito de las organizaciones [Management of Public Relations for the Success of Organizations] (Lima: Universidad de San Martín de Porres, Fondo Editorial).

    Google Scholar 

  • Ford Argentina (1988) 75 años en el país [75 Years in the Country] (Buenos Aires: Ed. Ford Argentina).

    Google Scholar 

  • Ford Argentina (2003) Ford, 90 años en la Argentina [Ford, 90 Years Old in Argentina] (Buenos Aires: Ed. Ford Argentina).

    Google Scholar 

  • Ford Argentina (2013) ‘100 años creando el futuro en Argentina’ [100 Years of Creating the Future in Argentina] (Buenos Aires: Ed. Ford Argentina).

    Google Scholar 

  • Lattuada, P. (2009) Entrevista a Lorenzo Blanco [Interview with Lorenzo Blanco], Cuadernos del Centro de Estudios de Diseño y Comunicación, 28(IX), 28, 35–43.

    Google Scholar 

  • Pereira Parodi, J. (2007) ‘Historia de las Relaciones Públicas’ [History of Public Relations], RRPPnet, http://www.rrppnet.com.ar/historiadelasrelacionespublicas-2.htm, date accessed 28 August 2014.

  • Rapoport, M., Madrid, E., Musacchio, A., and Vicente, R. (2000) Historia económica, política y social de la Argentina (1880–2000) [Economic History, Political and Social Aspects of Argentina (1880–2000)] (Buenos Aires: Ediciones Macchi).

    Google Scholar 

  • Ruggeri, P. (2009) Archivo americano y espíritu de la prensa del mundo: compilatión, estudio preliminar y notas: primera serie 1843–1847 [The American File and Spirit of the World’s Press: First Series 1843–1847] (Buenos Aires: Biblioteca Nacional de Argentina).

    Google Scholar 

  • Zelaznik, J. (2008) ‘El sistema de partidos en Argentina a principios del siglo XXI’ [The Party System in Argentina at the Beginning of the XXI Century], Iberoamericana, (VIII)32, 170–176.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Copyright information

© 2014 Carolina Andrea Carbone and Manuel Montaner Rodríguez

About this chapter

Cite this chapter

Carbone, C.A., Rodríguez, M.M. (2014). Argentina. In: Watson, T. (eds) Latin American and Caribbean Perspectives on the Development of Public Relations: Other Voices. National Perspectives on the Development of Public Relations. Palgrave Pivot, London. https://doi.org/10.1057/9781137404329_2

Download citation

Publish with us

Policies and ethics