Abstract
Joao Duarte explores concepts, knowledge and techniques available to professionals prior to strategy definition. He concentrates on applying network analysis techniques as a fundamental part of effective stakeholder governance practice, also providing a comprehensive description from literature of the fuzzy and ever-changing concepts of publics, stakeholders and stakeholder publics. The conclusions produce highly relevant implications for strategy design and execution.
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© 2014 Toni Muzi Falconi, James E. Grunig, Emilio Galli Zugaro and Joao Duarte
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Duarte, J. (2014). Challenges and Tools for Mapping and Managing an Organization’s Relationships Networks. In: Global Stakeholder Relationships Governance: An Infrastructure. Palgrave Pivot, London. https://doi.org/10.1057/9781137396822_4
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DOI: https://doi.org/10.1057/9781137396822_4
Publisher Name: Palgrave Pivot, London
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