Abstract
Our lives are filled with visual information. Some visuals are obvious—such as a Calvin Klein magazine advertisement, where the visual dominates our senses. Other visuals are so common that we take them for granted—the octagonal shape and red background of a stop sign, for example, where the shape communicates importance and the red color communicates danger. Indeed, even printed text can be considered visual: we visually process the shapes of letters collectively to understand a textual message.
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© 2014 Shahira Fahmy, Mary Angela Bock, and Wayne Wanta
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Fahmy, S., Bock, M.A., Wanta, W. (2014). Linking Theory to Visual Communication. In: Visual Communication Theory and Research. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137362155_1
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DOI: https://doi.org/10.1057/9781137362155_1
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-47256-7
Online ISBN: 978-1-137-36215-5
eBook Packages: Palgrave Media & Culture CollectionLiterature, Cultural and Media Studies (R0)