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Abstract

Amongst the key features of the Cold War were the political acts of censorship, propaganda and psychological warfare. Although professionalised during the Second World War, the techniques of public persuasion were rapidly extended after 1945 into an integral part of domestic and international policy, neither of which were deemed viable without the manufactured consent of domestic populations. As Martin Medhurst argues, ‘[a] Cold War is, by definition, a rhetorical war, a war fought with words, speeches, pamphlets, public information (or disinformation) campaigns, slogans, gestures [and] symbolic actions’.1 In scholarship, the importance of propaganda was recognised by Wayne Brockriede and Robert L. Scott’s Moments in the Rhetoric of the Cold War (1970), which helped to generate a rhetorical studies approach to the history of the period. This has combined a traditional focus on political, military and economic strategies with an analysis of how these were shadowed by government efforts to control public responses at home and abroad. Although it has had little to say about the propagandistic qualities of literature, the subject of this chapter, the approach has uncovered a vast discursive framework that permeated government statement, print media, newsreel, radio, film and especially television, whose expansion coincided with the ‘red scare’ of the 1950s, and that even impacted on the academic disciplines of psychology, historiography and cultural theory. For Medhurst and others, the weapons mobilised in the battle for hearts and minds established propaganda both as ‘a generative principle of Cold War politics’ and as ‘an integral part of the modern world’.2

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Notes

  1. Medhurst, ‘Introduction’, to Medhurst, Robert L. Ivie, Philip Wander and Robert L. Scott, Cold War Rhetoric: Strategy, Metaphor, and Ideology (New York and Westport: Greenwood Press, 1999), p. xiv.

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© 2013 Andrew Hammond

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Hammond, A. (2013). Literary Containment. In: British Fiction and the Cold War. Palgrave Macmillan, London. https://doi.org/10.1057/9781137274854_2

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