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Non-market Strategy

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The Palgrave Encyclopedia of Strategic Management

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Abstract

We organize ostensibly disparate approaches to the study of non-market strategy by extending constructs and classifications first proposed by Barney (Academy of Management Review 11:791–800, 1986) in the context of ‘market’ strategy. The organizing framework revolves around the conception of competition associated with a given theoretical approach. Applying this framework to non-market strategy research illuminates several areas requiring further investigation, which mainstream strategy scholars are well positioned to conduct.

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Authors and Affiliations

  1. Wharton School of the University of Pennsylvania, Philadelphia, PA, USA

    Witold J. Henisz

  2. Fuqua School of Business, Durham, NC, 27708, USA

    Bennet A. Zelner

Authors
  1. Witold J. Henisz
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  2. Bennet A. Zelner
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Correspondence to Witold J. Henisz .

Editor information

Editors and Affiliations

  1. Stanford University , Stanford, California, USA

    Mie Augier

  2. Tusher Ctr Intellectual Capital, University of California Tusher Ctr Intellectual Capital, Berkeley, California, USA

    David J. Teece

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Henisz, W.J., Zelner, B.A. (2016). Non-market Strategy. In: Augier, M., Teece, D. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94848-2_555-1

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  • DOI: https://doi.org/10.1057/978-1-349-94848-2_555-1

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  • Online ISBN: 978-1-349-94848-2

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