Abstract
This article considers the ‘Red Queen’ effect, which was coined to describe the phenomenon whereby an organization embarks on a policy of continuous improvement simply to maintain its relative position within the industry. The extent to which this is applicable is affected by the ‘logics of competition’, a phrase which refers to the technological and market structures and social settings in which an organization operates. This will vary both from industry to industry and also over time.
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Barnett, W.P. (2016). Red Queen Among Organizations, the. In: Augier, M., Teece, D. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94848-2_233-1
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DOI: https://doi.org/10.1057/978-1-349-94848-2_233-1
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Publisher Name: Palgrave Macmillan, London
Online ISBN: 978-1-349-94848-2
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