Abstract
The retail business is a fast-growing cornerstone of economic growth. In recent years, China’s economic growth has maintained a steady tempo, and with the increase of people’s buying power and consumption level, China’s retail companies have received new vigor, giving birth to the notion of “new retail.” Increasing rivalry among peers and rising costs have impeded the growth of new stores in recent years. Domestic new retail firms do not pay enough attention to cost management and lack expertise in it, so they cannot strengthen their competitive edge via cost control. Therefore, it’s important to analyze new retail firms in China’s cost control issues and provide solutions. This paper uses case study and quantitative analysis to collect financial data of Yonghui Supermarket in recent years, analyzes annual changes and trends of cost and supply chain indicators, and reveals the specific problems encountered in the management process of new retail enterprises, such as high investment in initial expansion, scarcity of composite talents, and high cost of logistics system configuring, so as to offer management optimization recommendations for new retail enterprises as a point of reference for other new retail enterprises.
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© 2023 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
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Jing, C. (2023). Research on Business Management Based on New Retail Model: The Case of Yonghui Supermarket. In: Dang, C.T., Cifuentes-Faura, J., Li, X. (eds) Proceedings of the 2nd International Conference on Business and Policy Studies. CONF-BPS 2023. Applied Economics and Policy Studies. Springer, Singapore. https://doi.org/10.1007/978-981-99-6441-3_2
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DOI: https://doi.org/10.1007/978-981-99-6441-3_2
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