Abstract
Electronic word-of-mouth (e-WOM) is considered a very powerful element in shaping the consumer's purchase decision. The tourism sector is no exception to the rule and the e-WOM on tourist destinations contribute in a decisive way to the decision to visit these destinations. The e-WOM can be studied in more detail, considering the quantity, quality and credibility of recommendations published online by consumers; however, this approach has not been used to explain the relationship between e-WOM and the decision to visit tourist destinations. This study aims to contribute to filling this literature gap, by approaching e-WOM in a tripartite way and then analyzing its influence on the intention to visit tourist destinations, through trust in these destinations. The results obtained from the partial least squares (PLS) structural equation modeling allow us to conclude that the three e-WOM components have positive direct effects on trust in the destination and positive indirect effects on the intention to visit the destination. In turn, trust has a direct positive effect on the intention to visit. From the results of this study, relevant theoretical, and managerial implications emerge.
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Sousa, J., Fortes, N. (2023). The Influence of e-WOM on the Intention to Visit Tourist Destinations. In: Carvalho, J.V., Abreu, A., Liberato, P., Peña, A. (eds) Advances in Tourism, Technology and Systems. Smart Innovation, Systems and Technologies, vol 345. Springer, Singapore. https://doi.org/10.1007/978-981-99-0337-5_24
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DOI: https://doi.org/10.1007/978-981-99-0337-5_24
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