Abstract
Along with the rapid development of the national economy, the living standards of the people have been greatly improved, and the private possession of automobiles has shown a spurt development trend. This progress and innovation in the automotive industry have had an impact. On the one hand, the demand for automobiles has increased greatly, and on the other hand, the major damage caused by automobile pollution has become increasingly prominent. In order to comply with the national green environmental protection appeal, new energy vehicles have become an emerging hot spot. However, compared with traditional vehicles, new energy vehicles still have disadvantages such as high price, low market penetration rate, and low public acceptance. In this context, we will focus on the marketing strategy of new energy vehicles, which is particularly important, and it is of great significance to the development of the automotive industry.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Ying, Q.: Discussion on marketing strategy of new energy vehicles. Times Auto 14, 17–18 (2017)
Energy; Studies from Guangxi University Describe New Findings in Energy (Enabling strategies of electric vehicles for under frequency load shedding), Energy Weekly News, 2018
Rui, F.: Analysis of China’s automobile marketing problems and countermeasures. Knowl. Econ. 17, 87–88 (2016)
Rui, W.: Analysis of the current situation and prospects of new energy vehicle marketing. China Manage. Inf. 21(23), 99–100 (2018)
Zhang, X.: Exploration and practice of local economic transformation of automobile marketing professional service from the perspective of new energy automobile industry development. In: Proceedings of 2018 International Conference on Economics, Finance, Business, and Development, 2018
Science—Applied Sciences; University of Alabama Researcher Provides Details of New Studies and Findings in the Area of Applied Sciences (Small-Signal Modeling and Analysis for a Wirelessly Distributed and Enabled Battery Energy Storage System of Electric Vehicles), Science Letter, 2019
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Yang, F. (2021). How to Market New Energy Vehicles. In: Chang, V., Ramachandran, M., Méndez Muñoz, V. (eds) Modern Industrial IoT, Big Data and Supply Chain. Smart Innovation, Systems and Technologies, vol 218. Springer, Singapore. https://doi.org/10.1007/978-981-33-6141-6_32
Download citation
DOI: https://doi.org/10.1007/978-981-33-6141-6_32
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-33-6140-9
Online ISBN: 978-981-33-6141-6
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)