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The Effect of Facebook Social Media on Recent Jambi Regional Election—An Empirical Data Analysis

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Proceedings of Third International Conference on Sustainable Expert Systems

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 587))

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Abstract

This research study attempts to perform a descriptive data analysis based on the raw facebook data of two different persons contested in 2020 regional election to determine whether Facebook is directly related to election results. Here, NVIVO 12 plus tool is used to perform data analysis. The research findings reveal that the political communication made on Facebook is not directly related to the election outcomes. The proposed data analysis also discovered that a candidate dominates the other in terms of candidate vision and mission, leaders, candidate taglines, communication and engagement and activities on Facebook. Finally, the proposed data analysis concluded that even though Facebook accounts played a major role in branding/recognizing the election candidates, it has not influenced the election results.

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Author information

Authors and Affiliations

  1. Department of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia

    Dimas Subekti

  2. Department of Government Affairs and Administration, Jusuf Kalla School of Government, Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia

    Titin Purwaningsih

Authors
  1. Dimas Subekti
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  2. Titin Purwaningsih
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Corresponding author

Correspondence to Dimas Subekti .

Editor information

Editors and Affiliations

  1. Department of Electronics and Communication Engineering, Pulchowk Campus, Institute of Engineering, Tribhuvan University, Lalitpur, Nepal

    Subarna Shakya

  2. Automation and Applied Informatics, Aurel Vlaicu University of Arad, Arad, Romania

    Valentina Emilia Balas

  3. Go Perception Laboratory, Cornell University, Ithaca, NY, USA

    Wang Haoxiang

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Subekti, D., Purwaningsih, T. (2023). The Effect of Facebook Social Media on Recent Jambi Regional Election—An Empirical Data Analysis. In: Shakya, S., Balas, V.E., Haoxiang, W. (eds) Proceedings of Third International Conference on Sustainable Expert Systems . Lecture Notes in Networks and Systems, vol 587. Springer, Singapore. https://doi.org/10.1007/978-981-19-7874-6_2

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