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Marketing SeeLigg, a Private Electric Chargers Sharing Network

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Marketing and Smart Technologies

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 280))

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Abstract

Two factors that slow down the switch to electric vehicles are the fear of losing autonomy due to limited coverage of the public electric charger network, and cross border compatibility of the cards used for payment of the electric charges. Many private entities deployed in-premises electric chargers to charge their vehicle fleet of one or more vehicles, these chargers are sometimes in places with public access and are part-time idle, thus could be used by others if there was a way to know when the charger was available for use and a straightforward way of making payments that ideally should work across country borders. Potential solutions to these problems have been implemented that take care of payment and availability information but they are limited in scope and usually do not work across borders. We propose SeeLigg, a blockchain-based solution that is marketed to the potential user’s community as open and transparent, trying in this way to achieve critical mass for the network effect to kick-in and to become worthwhile being part of the SeeLigg community.

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Acknowledgements

SeeLigg represents a concept jointly developed by Pedro Alexandre and Bruno Nini. The SeeLigg project participated in the European Innovation Academy 2021, we gratefully acknowledge their support and feedback.

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Correspondence to Alexandre Sousa .

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Sousa, A., Barbosa, R., Alexandre, P., Nini, B. (2022). Marketing SeeLigg, a Private Electric Chargers Sharing Network. In: Reis, J.L., Peter, M.K., Cayolla, R., Bogdanović, Z. (eds) Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, vol 280. Springer, Singapore. https://doi.org/10.1007/978-981-16-9272-7_1

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