Media and Communication in Disaster Risk Reduction

Abstract

Population explosion, unplanned urbanization, overutilization of resources, unscientific development in risk-prone zones, environmental degradation, unprecedented climate change, and rapidly changing demographics reflect the increasing vulnerability of India to debacles. The development of multi-hazard surroundings to which hundreds of thousands of human beings in the world are uncovered highlights the significance of making sure that the affected population is better prepared. The aggregate of human and financial losses, collectively with redevelopment costs, make disasters both humanitarian and economic problem. Even as sizable scientific and material progress is made, the loss of lives and property due to disasters has not yet reduced. Hence, media and communications forge a link between the public and government to bridge this gap. It is the core element and performs a crucial function in rescue, response, and recovery operations. In a country like India, media provides a large potential and probability for enhancing disaster resilience and chance to manage and increase the capacity building for early warning and education. As a result, with righteous use of media and communication, the emergency organizations can strive to prepare a resilient community with increased capacity building resources.