Features of the Impact of Digital Technology Implemented in the Regional Agriculture of Russia on Increasing the Industry’s Investment Attractiveness

Abstract

With the globalization of the food market, Russian agricultural production is under competitive bilateral pressure from the intensified implementation of high-intensity digital technology and increased environmental requirements of the market. The authors examine the prospects for improving the investment attractiveness of the regional agro-industrial complex (AIC) in the implementation of digital technology, taking into account the capabilities of the federal center and the features of the Russian regions. The research uses the method of synthesis of various theoretical approaches to determining the investment attractiveness of agribusiness. Additionally, the authors implement the simulation approach allowing them to build a model of the investment mechanism in the industry on a digital platform. The agricultural sector of the economy depends on the completeness and promptness of government subsidies. This sector is marked with significant financial risks that reduce its investment attractiveness. The authors note that digital technology influences agriculture and rapidly turns it into a kind of biotech business corporation. Therefore, gradual changes occur in the type of structure and features of attracting investment in innovative agriculture, which involves higher profitability and turnover of resources on a digital platform. The agricultural sector transforms in a strategic direction different from the traditional functioning of the industry. Moreover, the qualitative content of the food basket is also changing. In this regard, it seems reasonable to clarify the mechanisms of functioning of producers in the framework of digital technology, the implementation of which will increase the investment attractiveness of the Russian agricultural sector for domestic and foreign investors. Principles and methods affecting the activation and increase in the inflow of investment resources in agriculture are presented on the example of the Ural Federal District. The authors believe that the investment mechanism in the agricultural sector should be transformed, taking into account the modification of the portfolio of financial instruments and the integration of the efforts of financial institutions to balance and optimize the flow of funds for the transition of the industry to a digital platform.