Skip to main content
SpringerLink
Log in

Promoting Cultural Events in Indonesia Through Millennials: Lesson Learnt from Yogyakarta

  • Reference work entry
  • First Online:
Handbook of Technology Application in Tourism in Asia

Abstract

As a world cultural tourism destination, Yogyakarta has become a magnet for those seeking diverse authenticity. In contrast to Bali, which is a melting pot for international tourists, Yogyakarta, as one of the unique regions of Indonesia, is infamous for its “Keraton” (Royal Family of Yogyakarta). With the dominance “Keraton” has made, cultural events are relatively rigid because it follows the royal rules. Nevertheless, cultural events taking place in this destination are dominated and driven by millennials. Regardless of the generation difference that exists, millennials have been able to conform to the kingdom’s stringent rules through the use of technology applications and digital marketing. Naturally, this implies that cultural activities held at this destination are generally successful. This study examines the concerns, challenges, and triumphs faced by technologically savvy millennials. Throughout the in-depth debate and joint literature reviews, it has become clear that cultural tourism and technology should not be made into a dichotomy. Instead, it should become an integral element of cultural preservation.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 699.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 799.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  • Anderson, T. L. (2009). Understanding the alteration and decline of a music scene: Observations from rave culture. Sociological Forum, 24(2), 307–336.

    Article  Google Scholar 

  • Bennett, S., Maton, K., & Kervin, L. (2008). The ‘digital natives’ debate: A critical review of the evidence. British Journal of Educational Technology, 39(5), 775–786.

    Article  Google Scholar 

  • Bilgihan, A., Okumus, F., & Cobanoglu, C. (2013). Generation Y travelers’ commitment to online social network websites. Tourism Management, 35, 13–22.

    Article  Google Scholar 

  • Black, A. (2010). Gen Y: Who they are and how they learn. Educational Horizons, 88(2), 92–101.

    Google Scholar 

  • Bolton, R. N., Parasuraman, A., Hoefnagels, A., Kabadayi, S., Gruber, T., Loureiro, Y. K., Migchels, N., & Solnet, D. (2013). Understanding generation Y and their use of social media: A review and research agenda. Journal of Service Management, 24(3), 245–267.

    Article  Google Scholar 

  • Butowski, L. (2017). Tourist sustainability of destination as a measure of its development. Current Issues in Tourism, 22(9), 1043–1061.

    Article  Google Scholar 

  • Cantallops, A. S., & Salvi, F. (2014). New consumer behavior: A review of research on eWOM and hotels. International Journal of Hospitality Management, 36, 41–51.

    Article  Google Scholar 

  • Chu, S. C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47–75.

    Article  Google Scholar 

  • Dellarocas, C. (2003). The digitization of word of mouth: Promise and challenges of online feedback mechanisms. Management Science, 49(10), 1407–1424.

    Article  Google Scholar 

  • Dwyer, L., Forsyth, P., & Spur, R. (2004). Evaluating tourism's economic effects: New and old approaches. Tourism Management, 25(3), 307–317.

    Article  Google Scholar 

  • Dwyer, L., Mellor, R., Livaic, Z., Edwards, D., & Kim, C. (2004). Attributes of destination competitiveness: A factor analysis. Tourism Analysis, 9(12), 91–101.

    Article  Google Scholar 

  • Ekanayake, E. M., & Long, A. E. (2012). Tourism development and economic growth in developing countries. The International Journal of Business and Finance Research, 6(1), 61–63.

    Google Scholar 

  • Fong, J., & Burton, S. (2006). Electronic word-of-mouth: A comparison of stated and revealed behavior on electronic discussion boards. Journal of Interactive Advertising, 6(2), 7–62.

    Article  Google Scholar 

  • Hakim, I. N. (2019). Media Promosi Yang Ramah Wisatawan Milenial millennial tourist friendly promotional media. Jurnal Kepariwisataan Indonesia, 13(2), 1–23.

    Article  Google Scholar 

  • Irmanti, D., Hidayat, M. R., Amalina, N. V., & Suryani, D. (2017). Mobile smart travelling application for Indonesia tourism. Procedia Computer Science, 116, 556–563.

    Google Scholar 

  • Jones, C., & Czerniewicz, L. (2010). Describing or debunking? The net generation and digital natives. Journal of Computer Assisted Learning, 26(5), 317–320.

    Article  Google Scholar 

  • Kim, D., Jang, S., & Adler, H. (2015). What drives café customers to spread eWOM? Examining self-relevant value, quality value, and opinion leadership. International Journal of Contemporary Hospitality Management, 27(2), 261–282.

    Article  Google Scholar 

  • Korže, S. Z. (2019). From industry 4.0 to tourism 4.0. Dalam Innovative Issue and Approaches in Social Science, 12(3). ISSN 1855-0541.

    Google Scholar 

  • KratonJogja. (2020a). Kraton Jogjakarta official Website. Retrieved from: https://www.kratonjogja.id/. Accessed: the 8th Mar 2020.

  • KratonJogja. (2020b). Kraton Jogjakarta official Instagram. Retrived from: http://instagram.com/kratonjogja. Accessed: the 8th Mar 2020.

  • KratonJogja. (2020c). Kraton Jogjakarta Facebook Official Page. Retrieved from: https://www.facebook.com/Kraton-Jogja-407135259490406. Accessed: the 8th Mar 2020.

  • KratonJogja. (2020d). Kraton Jogjakarta Twitter Official Page. Retrived from: https://twitter.com/kratonjogja. Accessed: the 8th Mar 2020.

  • KratonJogja. (2020e). Kraton Jogjakarta YouTube Official Page. Retrieved from: https://www.youtube.com/channel/UC5wZkx9IzjiH7KYPsv3VDUQ. Accessed: the 8th Mar 2020.

  • Lee, K. F. (2001). Sustainable tourism destinations: The importance of cleaner production. Journal of Clean Production, 9, 313–323.

    Article  Google Scholar 

  • Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458–468.

    Article  Google Scholar 

  • Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357–365.

    Article  Google Scholar 

  • McWilliam, G. (2012). Building stronger brands through online communities. Sloan Management Review, 41(3), 43–54.

    Google Scholar 

  • Moran, G., & Muzellec, L. (2017). eWOM credibility on social networking sites: A framework. Journal of Marketing Communications, 23(2), 149–161.

    Article  Google Scholar 

  • Noble, S. M., Haytko, D. L., & Phillips, J. (2009). What drives college-age generation Y consumers? Journal of Business Research, 62(6), 617–628.

    Article  Google Scholar 

  • Nusair, K. K., Bilgihan, A., Okumus, F., & Cobanoglu, C. (2013). Generation Y travelers’ commitment to online social network websites. Tourism Management, 35, 13–22.

    Article  Google Scholar 

  • Pendergast, D. (2010). Getting to know the Y generation. Tourism and Generation Y, 1, 1–15. I

    Google Scholar 

  • Pitanatri, P. D. S., & Pitana, I. G. (2019). Challenging the giants: Factors contributing to local homestay competitiveness in Ubud Bali. The Journal of Social Sciences Research, 5(3), 796–802.

    Article  Google Scholar 

  • Pitta, D. A., & Fowler, D. (2005). Online consumer communities and their value to new product developers. Journal of Product & Brand Management, 14(5), 283–291.

    Article  Google Scholar 

  • Pulido-Fernandez, J. I., Andrades-Caldito, L., & Sanchez- Rivero, M. (2015). Is sustainable tourism an obstacle to the economic performance of the tourism industry? Evidence from an international empirical study. Journal of Sustainable Tourism, 23(1), 47–64.

    Article  Google Scholar 

  • Pulido-Fernandez, J. I., Cardenas-García, P. J., & Sanchez-Rivero, M. (2014). Tourism as a tool for economic development in poor countries. Tourism, 62(3), 309–322.

    Google Scholar 

  • Ralston, L., Gary, E., David, C., & Joongwon, L. (2007). Staging memorable events and festivals: An integrated model of service and experience factors. International Journal of Event Management Research, 3(2), 24–38.

    Google Scholar 

  • Richins, M. L. (1994). Valuing things: The public and private meanings of possessions. Journal of Consumer Research, 21(3), 504–521.

    Article  Google Scholar 

  • Ritchie, J. R. B., & Crouch, G. I. (2000). The competitive destination, a sustainable perspective. Tourism Management, 21(1), 1–7.

    Article  Google Scholar 

  • Rosentraub, M. S., & Joo, M. (2009). Tourism and economic development: Which investments produce gains for regions? Tourism Management, 30(5), 759–770.

    Article  Google Scholar 

  • Slack, F., Rowley, J., & Coles, S. (2008). Consumer behavior in multi-channel contexts: The case of a theatre festival. Internet Research, 18(1), 46–59.

    Article  Google Scholar 

  • Tosun, C., & Timothy, D. J. (2001). Shortcomings in planning approaches to tourism development in developing countries: The case of Turkey. International Journal of Contemporary Hospitality Management, 13(7), 352–359.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. School of Postgraduate of Tourism Studies, Universitas Gadjah Mada Indonesia & Hospitality Department Bali Tourism Polytechnic Indonesia, Bali, Indonesia

    Putu Diah Sastri Pitanatri

  2. School of Postgraduate of Tourism Studies, Universitas Gadjah Mada Indonesia & Department of Tourism and Hospitality, Ambarrukmo Institute of Tourism (STIPRAM), Yogyakarta, Indonesia

    Sabda Elisa Priyanto

Authors
  1. Putu Diah Sastri Pitanatri
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Sabda Elisa Priyanto
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Putu Diah Sastri Pitanatri .

Editor information

Editors and Affiliations

  1. Tourism Consultants Network, The Tourism Society, London, UK

    Azizul Hassan

Rights and permissions

Reprints and permissions

Copyright information

© 2022 Springer Nature Singapore Pte Ltd.

About this entry

Check for updates. Verify currency and authenticity via CrossMark

Cite this entry

Pitanatri, P.D.S., Priyanto, S.E. (2022). Promoting Cultural Events in Indonesia Through Millennials: Lesson Learnt from Yogyakarta. In: Hassan, A. (eds) Handbook of Technology Application in Tourism in Asia. Springer, Singapore. https://doi.org/10.1007/978-981-16-2210-6_33

Download citation

Publish with us

Policies and ethics

Search

Navigation