Abstract
The paper begins with a brief presentation of transaction cost analysis as the economic foundation of outsourcing and the increasing dependency of firms on the many customer relationships needed to bring products to market. It discusses Confucian virtue ethics focusing primarily on the cardinal virtue of benevolence and then applies Confucian virtue ethics in a brief analysis of the behavior of US fire arms manufacturers.
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Romar, E.J. (2017). Confucian Virtues and Customer Relationships. In: Sison, A., Beabout, G., Ferrero, I. (eds) Handbook of Virtue Ethics in Business and Management. International Handbooks in Business Ethics. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-6510-8_25
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DOI: https://doi.org/10.1007/978-94-007-6510-8_25
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