Keywords

1 Introduction

A fundamental question in development economics is the extent to which economic success is linked to basic features of human preferences. If people are extremely averse to financial risk, they may be reluctant to create businesses that may have inherently risky cash flows. If people are impatient, they may be reluctant to invest and educate their children. Taken together, risk-aversion and impatience may explain, in part, why some people remain poor.

We conducted experiments in Vietnamese villages to directly measure risk and time preferences of individuals, and investigated how these preferences correlate with economic circumstances. Vietnam has several advantages as a field site:

  1. 1.

    Access to a 2002 living standard survey enabled us to link detailed survey responses from individuals directly to experimental responses by the same individuals.

  2. 2.

    Most Vietnamese villagers are poor but literate. As a result, it is both easy to motivate them with modest financial stakes, and to ensure they comprehend instructions.

  3. 3.

    The rise of household businesses in the market economy has created substantial variation in income. This income variation can be correlated with preference measures.

In any cross-sectional study like this, it is difficult to infer the direction of causality from correlation: Do preferences cause economic circumstances (e.g., through business formation, for example), or do circumstances create preferences (as described by Samuel Bowles (1998))? An ideal study would use randomized assignment of individuals to economic circumstances. As an alternative, we employ an instrumental variable approach, using rainfall and household head’s ability to work at the time of survey, which are unlikely to be correlated with preferences, as instrumental variables for income.

Besides contributing new data, this chapter makes a methodological contribution to experimental development economics. Most previous experiments conducted in the field tested models of risk and time preferences that can be characterized by one parameter. (See Jeffrey Carpenter and Juan-Camilo Cardenas (2008) for a review). These models often fit experimental data in Western educated populations (Frederick et al. 2002; Starmer 2000) and field data (Camerer 2000) less well than models with multiple components of risk and time preferences. For example, in expected utility theory (EU), risk preferences are characterized solely by the concavity of a utility function for money. But if risky choices express prospect theory preferences (Daniel Kahneman and Amos Tversky 1979), then utility concavity is not the only parameter influencing risk preferences—nonlinear weighting of probabilities, and aversion to loss compared to gain, also influence risk preferences. Our instruments are designed to measure these three parameters of prospect theory, rather than just one in EU.

Similarly, we measure three parameters in a general time discounting model (Benhabib et al. 2007), rather than measuring a single exponential discount rate as in most other studies. If the exponential model is an adequate approximation, then our richer instruments will deliver parameter values of the extra variables which affirm the virtue of the simpler exponential.

Before proceeding to design details and results, it is useful to discuss how our approach compares to other field experiments. Field experiments in development are powerful tools for policy evaluation because they can randomize treatments in naturally-occurring decision making to see how well a specific policy works in a specific setting with a proper control group (see Esther Duflo (2005) for a review). For example, Ashraf et al. (2006) found that women who displayed lower discount rates in a hypothetical-question survey were more likely to open a commitment savings account offered by a bank in the Philippines.

Our approach is different. Our study is designed to collect preference measures experimentally and correlate those measures with demographic and economic variables (income, in particular) from the previous household survey. The goal is to contribute basic tools for field experimentation and to generate tentative observations about the correlation between preferences and economic circumstances. No single result will be as conclusive as more targeted studies which explore the effect of a specific policy. Nevertheless, the policy-specific approach and our broad approach are complementary. Targeted studies like Ashraf et al.’s tell broader studies like ours what to look for. Broader studies like ours give a rich set of tentative results for more targeted studies like Ashraf et al.’s to explore more carefully. Accumulation of regularity will come fastest from doing both types of studies.

2 Selection of Research Sites and Research Methods

In July–August 2005, risk and time discounting experiments were conducted with members of households who were previously interviewed during a 2002 living standard measurement survey.Footnote 1 In the 2002 survey, 25 households were interviewed in each of 142 and 137 rural villages in the Mekong Delta (in the South) and the Red River Delta (in the North).Footnote 2 From these, we chose nine villages, five villages in the south and four villages in the north, with substantial differences in mean village income and market access. Some descriptive statistics about the nine experimental village sites are given in Table 1.1. The southern villages are indexed by S1–S5 (where S1 indexes the highest village wealth and S5 indexes the lowest), and northern villages are indexed by N1–N4.Footnote 3

Table 1.1 Descriptive statistics

A week before the experiments, research coordinators contacted local government officials in each research site, and asked them to invite one person from each of the 25 previously surveyed households to the experiments. Experiments started at approximately 9 A.M. in the morning, and lasted about 4 h. Subjects were given instructions and separate record sheets for each game. Illiterate subjects (8 %) were given verbal instruction by research assistants. Subjects who had difficulty completing record sheets by themselves were also helped by research assistants who carefully avoided giving specific instructions about how to answer. The average experimental earning for three games was 174,141 dong (about 11 dollarsFootnote 4), roughly 6–9 days’ wages for casual unskilled labor.

3 Risk

3.1 Previous Findings

Ravi Kanbur and Lyn Squire (2001) describe the risk attitude of the poor as “a feeling of vulnerability”. Market fluctuations and natural disasters could put these villagers in a state of having little or losing what little they have. Empirical evidence suggests wealthier households invest in more risky productive activities, and earn higher returns (Rosenzweig and Binswanger 1993). These premises are consistent with decreasing absolute risk aversion in expected utility theory (EU); wealthier people are willing to take more risk than poorer people.

However, previous experimental studies conducted in developing countries give mixed results on wealth and risk preferences. Binswanger (1980, 1981) and Paul Mosley and Arjan Verschoor (2005) find no significant association between risk aversion and wealth. Uffe Nielsen (2001) finds positive relations between wealth and risk aversion, while Matte Wik et al. (2004) and Mahmud Yesuf (2004) find negative correlations. However, they used EU and mix gain-only and gain-loss gambles in their analysis, making it difficult to tell whether risk aversion comes solely from the concavity of utility function.

3.2 Measurement of Prospect Theory Parameters

We consider prospect theory as an alternative theoretical framework to EU, and conduct experiments with lotteries involving both gains and losses. We use cumulative prospect theory and the one-parameter form of Drazen Prelec (1998)’s axiomatically-derived weighting function. The values of prospects are v(y) + π(p) (v(x)−v(y)) (for xy > 0 and |x| > |y|) or v(y) + π(p)v(x) + π(q)v(y) where p and q are the probabilities of outcomes x and y. We assume a piecewise power function for value, v(x) = xσ for gains x > 0 and v(x) = −λ(−x)σ for losses x < 0. The probability weighting function is π(p) = 1/exp[ln(1/p)]α.

Parameters σ and λ represent concavity of the value function, and the degree of loss aversion. The probability weighting function is linear if \( \alpha =1 \), as it is in EU. If \( \alpha <1 \), the weighting function is inverted S-shaped, i.e., individuals overweight small probabilities and underweight large probabilities, as shown by Tversky and Kahneman (1992). If \( \alpha >1 \), then the weighting function is S-shaped, i.e., individuals underweight small probabilities and overweight large probabilities. The above model reduces to EU (with a reflected utility function at zero) if \( \alpha =1 \) and \( \lambda =1 \).

To elicit the three prospect theory parameters, we designed three series of paired lotteries as shown in Table 1.2. Each row is a choice between two binary lotteries, A or B. We enforced monotonic switching by asking subjects at which question they would “switch” from Option A to Option B in each Series. They can switch to Option B starting with the first question, and they do not have to switch to Option B at all.Footnote 5 After they completed three series of questions with the total of 35 choices, we draw a numbered ball from a bingo cage with 35 numbered balls, to determine which row of choice will be played for real money. We then put back 10 numbered balls in the bingo cage and played the selected lottery.

Table 1.2 Three series of pairwise lottery choices (in 1,000 dong)

The difference in expected value between the lotteries (A relative to B) is shown in the right column. As one moves down the rows, the higher payoff in Option B increases and everything else is fixed. The choices are carefully designed so any combination of choices in the three series determines a particular interval of prospect theory parameter values. Table 1.3 illustrates the combinations of approximate values of σ, α and λ for each switching point. “Never” indicates the cases in which a subject does not switch to Option B (i.e., always choose A). The switching points in Series 1 and 2 jointly determine σ and α. For example, suppose a subject switched from Option A to B at the seventh question in Series 1. The combinations of (σ, α) which can rationalize this switch are (0.4, 0.4), (0.5, 0.5), (0.6, 0.6), (0.7, 0.7), (0.8, 0.8), (0.9, 0.9) or (1, 1). Now suppose the same subjects also switched from Option A to B at the seventh question in Series 2. Then the combinations of (σ, α) which rationalize that switch are (0.8, 0.6), (0.7, 0.7), (0.6, 0.8), (0.5, 0.9), or (0.4, 1). By intersecting these parameter ranges from Series 1 and 2, we obtain the approximate values of (σ, α) = (0.7, 0.7). Predictions of (σ, α) for all possible combinations of choices are given in Table 1.9 in the Appendix.

Table 1.3 Switching point (question at which preference switches from option A to option B) and approximations of σ, α and λ

The loss aversion parameter λ is determined by the switching point in Series 3. Notice that λ cannot be uniquely inferred from switching in Series 3. Questions in Series 3 were constructed to make sure that λ takes similar values across different levels of σ. Table 1.3 shows the range of λ for each switching point for three values σ = 0.2, 0.6 and 1.

3.3 Empirical Results

Figure 1.1 shows the distributions of choices made by subjects in Series 1 and 2. The numbers in the axes correspond to the switching points in Series 1 and 2.Footnote 6 The height of a cone represents the number of subjects who switched at that particular combination of switching points in Series 1 and 2. Black cones represent the choices which are consistent with EU. There are not many subjects whose choices are consistent with EU. The mean estimated values of (σ, α) are (0.59, 0.74) and (0.63, 0.74) in the south and north, respectively. Elaine M. Liu (2013) replicated this risk experiment with Chinese farmers and estimated average values (0.48, 0.69), which are reasonably close. The average derived value of α is significantly different from 1 at the 1 % significance level by t-test, rejecting EU in favor of inverted-S shaped probability weighting (see (Hsu et al. 2009) for a review and neural measures). We regressed the curvature of the utility function (σ) using OLS regressions, and loss-aversion (λ) by interval regressions using maximum likelihood techniques against individual-specific variables.Footnote 7 We first ran regressions using household income as an independent variable.

Fig. 1.1
figure 1

Distribution of switching points in Series 1 & 2 (experimental data). Black denotes switching point pairs consistent with EU

The regression results are shown in columns (1) and (3) in Table 1.4. Looking first at σ (curvature of the utility function), the strongest effects suggest subjects who are more educated and older are more risk-averse. The estimation result for loss aversion (λ) shows ethnic Chinese are less loss averse and people living in the South are more loss averse. Household income is not significantly correlated with either σ or λ.

Table 1.4 Correlations with dimensions of risk aversion (OLS)

Having learned that household income does not correlate with either risk aversion (in terms of concavity of utility function) or loss aversion, we decomposed household income into two variables, mean village income and relative income within the village (subtracting the mean and dividing by the within-village standard deviation).

Columns (2) and (4) in Table 1.4 contain the regression results of the estimations. Neither relative income nor mean income of the village correlates with concavity of utility function. However, mean village income is strongly correlated with loss aversion. Nevertheless, income variables may be endogenous, and it is difficult to know whether income variables explain risk preferences or vice versa. We used rainfall and household head’s ability to work at the time of survey as exogenous instruments for income variablesFootnote 8 and conducted the Hausman and Davidson-MacKinnon tests to investigate whether OLS is an inconsistent estimator for curvature of the utility function (σ) and loss aversion (λ). The results of both tests suggest OLS is an inconsistent estimator for σ (see Table 1.4). Therefore, we conducted instrumental variable two-stage least squares (IV-2SLS) regressions for the curvature of the utility function (σ). The IV regression results are shown in Table 1.5. The variable “head can’t work ” is a dummy variable, taking the value 1 if the household head was not able to work at the time of the survey. The effect of mean income is now significant at the 10 % level, i.e., individuals living in wealthier villages are less loss averse and also less risk averse. There are no significant effects of gender, which is interesting because many studies find that men are less averse to financial risk than women (e.g., Eckel and Grossman 2008). Our findings suggest that these previous effects of gender may be due to confounds with variables that often correlate with gender, such as income and education, which can be controlled for using our household survey.

Table 1.5 IV-2SLS regressions for risk aversion (σ)

4 Time Discounting

4.1 Previous Findings

Time discounting is another fundamental preference which may affect wealth accumulation. Most studies linking discount rates to wealth in both developed and developing societies use the exponential discounting model and show richer people are more patient (lower r).Footnote 9 However, exponential discounting model is often rejected by experimental and field data (Frederick et al. 2002). For example, measured discount rates tend to decline over timeFootnote 10 (Ainslie 1992) and exhibit a “present bias” or preference for immediate reward.Footnote 11 David Laibson (1997) proposed “quasi-hyperbolic” discounting model.Footnote 12

4.2 Measurement of Time Discounting Parameters

We use a general model proposed by Benhabib et al. (2007) which allows us to test exponential, hyperbolic, quasi-hyperbolic discounting, and a more general form. The model assigns a value to reward y at time of yβ(1−(1−θ)rt)1/(1−θ) for t > 0 (or simply y for immediate reward at t = 0).

The three factors r, β and θ separate conventional time discounting (r), present-bias (β) and hyperbolicity (θ) of the discount function. When β = 1, as θ approaches 1 the discounted value reduces to exponential discounting (e−rt) in the limit. When θ = 2 and β = 1, it reduces to true hyperbolic discounting (1/(1 + rt)). When θ = 1 (in the limit) and β is free, it reduces to quasi-hyperbolic discounting (βe−rt). The three-parameter form enables a way to compare three familiar models at once.

In our experiments, subjects make 75 choices between smaller rewards delivered today, and larger rewards delivered at specified times in the future as follows: Option A: Receive x dong today; or Option B: Receive y dong in t days.

The reward x varies between 30,000 and 300,000 and the time delay t varies between 3 days and 3 months (see Table 1.10 in the Appendix).Footnote 13

Before conducting the experiment, we chose and announced a trusted agent who would keep the money until delayed delivery date to ensure subjects believed the money would be delivered. The selected trusted persons were usually village heads or presidents of women’s associations. In five villages, the trusted agents were also experimental subjects. Agreement letters of money delivery were signed between the trusted agents and the first author. Agents were instructed to deliver the money to the houses of experimental subjects, which tries to equalize the pure transaction costs of receiving money immediately (i.e., at the end of the experiment) or in the future.Footnote 14

After subjects completed all 75 questions, we put 75 numbered balls in the bingo cage and drew one ball to determine a pairwise choice. The option chosen for that pair (i.e., A or B) determined how much money was to be delivered, and when.

We denote the probability of choosing immediate reward of x over the delayed reward of y in t days by P(x > (y, t)), and use a logistic function to describe this relation as follows:

$$ P\left(x>\left(y,t\right)\right)=\frac{1}{1+ \exp \left(-\mu \left(x-y\beta {\left(1-\left(1-\theta \right)rt\right)}^{\frac{1}{1-\theta }}\right)\right)} $$
(1.1)

We estimate the parameters μ, β, θ and r in the above logistic equation. The variable μ is a response sensitivity or noise parameter.

4.3 Empirical Results

Estimation results comparing specific functions are given in Table 1.6. We fitted the logistic function (1) by using a nonlinear least-squares regression procedure.Footnote 15 The estimated values of (r, β, θ) are (0.078, 0.82, 5.07).Footnote 16 This implies subjects should trade 6,151 dong today for 10,000 dong in a week, and 4,971 dong today for 10,000 dong in 3 weeks.

Table 1.6 Comparison of exponential, hyperbolic and quasi-hyperbolic discounting models

In addition to the general model (1) (shown in the far right column), we estimated exponential, hyperbolic, and quasi-hyperbolic discounting models. Estimating the full model (1) with unrestricted θ does not improve R2 much compared with the estimation of the quasi-hyperbolic model, so we focus attention only on the quasi-hyperbolic discounting.

Next, we estimate the following logistic function (2) to see whether demographic variables correlate with individual difference in present bias (β) and discount rates (r).

$$ P\left(x>\left(y,t\right)\right)=\frac{1}{1+ \exp \left(-\mu \left(x-y\beta \exp \left[-rt\right]\right)\right)} $$
(1.2)

where \( \beta ={\beta}_0+{\displaystyle \sum {\beta}_i{X}_i} \), \( r={r}_0+{\displaystyle \sum {r}_i{X}_i} \) and demographic variables and associated coefficients are represented by X i and β i or r i .

Table 1.7 shows the results from regressing estimates of the quasi-hyperbolic discounting model, allowing ß and r to depend on demographic variables. We conducted non-linear estimations of the logistic function (2), using household income as an independent variable for the first regression (reported in column (1)), and relative and mean village income as independent variables for the second regression (reported in column (2)).Footnote 17 The variable “trusted agent” is a dummy variable, taking the value 1 if the subject is a trusted agent for money delivery. The variable “risk payment” corresponds to the amount of money the subject received in the risk experiment.

Table 1.7 Correlations with present bias and discount rates (OLS)

The largest effects are on discount rates r. Household income and mean village income are positively related with patience (lower r). None of the income variables explain individual difference in present bias (β) while the estimated coefficient of β in Table 1.6 (0.644) indicates subjects are present biased. This implies people are present biased regardless of their wealth, and the degree of present bias is comparable to estimates from a variety of other studies.Footnote 18

The amount of money made in the risk game earlier in the experimental session is weakly correlated with patience: individuals who received higher payments in the risk game exhibit lower discount rates r. The choices made by the individuals who were assigned the role of money delivery were not significantly different from other subjects.Footnote 19 We also conducted regressions using instrumental variables (IV) for income variables, because the results of the Davidson-MacKinnon test suggest OLS is an inconsistent estimator. Table 1.8 shows the regression results from the IVthe regression results from the IV estimations. It indicates household income as well as mean village income correlate with lower discount rates.

Table 1.8 Correlations with present bias and discount rates (IV-2SLS)

5 Conclusion

We conducted experiments in Vietnamese villages to investigate how income and other demographic variables are correlated with risk and time preference.

Our results suggest mean village income is related to risk and time preferences. People living in poor villages are not necessarily afraid of uncertainty, in the sense of income variation; instead, they are averse to loss. When we introduce instrumental variables for income variables, mean village income is also significantly correlated with risk aversion (concavity of the utility function). From the time discounting experiment, we found that mean village income is correlated with lower discount rates, that is, people living in wealthy villages are not only less risk averse but also more patient.

Household income is correlated with patience (lower interest rate) but not with risk preference, which is consistent with the classic result of Binswanger (1980, 1981). Our results also demonstrate that people are present biased regardless of their income levels and economic environments.

These results are exploratory and the experimental measures are not perfect. Furthermore, in a cross-sectional study like this, it is difficult to conclude much about the direction of causality between preferences and economic circumstances because the study was not designed to do so. We used instrumental variables to deal with the income endogeneity problem. However, preferences and circumstances may be causal in both directions.

Finally, one contribution of our study is to show how to expand measurements of risk and time preferences beyond one-parameter expected utility and exponential discounting, replacing those models with prospect theory and the Benhabib et al. three-parameter discounting model. The parameters we measure are comparable to those in other studies (particularly the first direct replication using our risk preference measurement method, by Liu (2013) studying Chinese farmers) and correlate in interesting ways with household measures.