Zusammenfassung
Menschen setzen sich in ihrem Leben Ziele und versuchen, deren Erreichung anzustreben. So fassen zu Jahresbeginn viele Millionen Menschen den Vorsatz, mehr Sport zu treiben, häufiger das Theater zu besuchen oder ein paar Pfunde abzunehmen.
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Robbert, T., Roth, S., Skiera, B. (2013). Die Macht des Selbstzwangs – Wie sich Konsumenten mit Tarifen selbst disziplinieren. In: Schmitz, G. (eds) Theorie und Praxis des Dienstleistungsmarketing. Fokus Dienstleistungsmarketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-6869-2_7
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