Zusammenfassung
Die Internationalisierung des Einzelhandels stellt keineswegs ein neues Phänomen dar, ist aber in den vergangenen Jahren schnell vorangeschritten. Im Folgenden werden die verschiedenen Facetten und der Umfang des internationalen Einzelhandels, grundlegende strategische Optionen, Methoden und Wege der Marktselektion sowie des Markteintritts erläutert.
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Hardaker, S. (2020). Einführung und Theorie: Internationalisierung des Einzelhandels. In: Neiberger, C., Hahn, B. (eds) Geographische Handelsforschung. Springer Spektrum, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-59080-5_19
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