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Das wicked problem der systemischen Heuchelei: Public Relations und Virtue-Signalling

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Wicked Problems

Part of the book series: Organisationskommunikation ((ORGKOM))

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Zusammenfassung

Der Beitrag versucht zu zeigen, dass mehr und in höherem Maße vernetzte Kommunikation nicht zwingend zu einer stärkeren Allgemeinwohlbindung von Organisationen führt. Dies gilt besonders dann, wenn gesellschaftliche Anforderungen sich von Qualitäts- auf Moralkriterien verschieben. Wo nicht Fakten, überprüfbare Leistung, sondern vermutete und zur Schau gestellte Gesinnungen zu zählen beginnen, besteht die Gefahr von virtue signalling, systemischer Heuchelei und Hexenjagdphänomenen. Der Beitrag argumentiert, dass das Fach derartigen Systemdynamiken höherer Ordnung mehr Aufmerksamkeit widmen und Methoden der systematischen Erforschung, wie etwa agentenbasierte Modellierung und Simulation (ABMS) entwickeln sollte.

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Authors and Affiliations

  1. Department of Strategic Communication, Lund University, Helsingborg, Schweden

    Howard Nothhaft

  2. Kommunikationsmanagement und Medien, Wirtschaftsuniversität Wien, Wien, Österreich

    Jens Seiffert-Brockmann

Authors
  1. Howard Nothhaft
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  2. Jens Seiffert-Brockmann
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Correspondence to Howard Nothhaft .

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Editors and Affiliations

  1. Hochschule der Medien, Stuttgart, Deutschland

    Katrin Hassenstein

  2. Hochschule der Medien, Stuttgart, Deutschland

    Christine Ritz

  3. Hochschule der Medien, Stuttgart, Deutschland

    Swaran Sandhu

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Nothhaft, H., Seiffert-Brockmann, J. (2022). Das wicked problem der systemischen Heuchelei: Public Relations und Virtue-Signalling. In: Hassenstein, K., Ritz, C., Sandhu, S. (eds) Wicked Problems. Organisationskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-37793-9_3

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  • DOI: https://doi.org/10.1007/978-3-658-37793-9_3

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  • Publisher Name: Springer VS, Wiesbaden

  • Print ISBN: 978-3-658-37792-2

  • Online ISBN: 978-3-658-37793-9

  • eBook Packages: Social Science and Law (German Language)

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