Abstract
Screen media usage is a major public health issue. Nearly all children grow up in households with a TV and some type of mobile device. National and international studies report an increase in the amount of time children spend with screen media. The resulting negative effects on the physical, emotional and cognitive development of children have led to a need for primary prevention of developmental problems. Besides parental media education, child care settings are important for media education. MEDIA PROTECT aims to support screen media-sensitive environments in the home and the child care setting. It is a program to sustainably prevent children’s problematic and, in the long run addictive use of screen media in a multi-setting approach through the targeting of parents, children and teachers. To test the effectiveness of MEDIA PROTECT, a longitudinal cluster-controlled trial was conducted, with 49 kindergartens and nine elementary schools located in areas with a need for action in the social field.
The aim of this chapter is to describe practical experiences gained while implementing MEDIA PROTECT in child care settings. We use data from the evaluation study to analyse the prerequisites of childcare settings for the willingness to participate. Furthermore, we describe the sociodemographic characteristics of the target group reached. One part of this description addresses the children’s bedroom screen media equipment and screen time. We examine the parents’ perceived need for media education support in the target group and its dependence on actual screen media use and equipment in the family.
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Notes
- 1.
Example: 30 min per day during the week (= 2) and 1 to 2 h per day on weekends (= 3) = ((5 x 2) + (2 x 3))/ 7 = 2,3. This corresponds to 3 (1 to 2 h per day).
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Schwendemann, H.E. et al. (2021). Implementing Complex Interventions in Childcare Settings: Potentials and Challenges of Creating Screen Media Sensitive Environments for a Healthier Childhood. In: Saboga-Nunes, L.A., Bittlingmayer, U.H., Okan, O., Sahrai, D. (eds) New Approaches to Health Literacy. Gesundheit und Gesellschaft. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-30909-1_7
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