Zusammenfassung
Aktuelle technologische Entwicklungen ermöglichen zunehmend vernetzte, kontextsensitive und proaktive personalisierte Dienstleistungen. Mit den steigenden Erwartungen von Nutzern, wächst der Druck auf Anbieter mit den technologischen Möglichkeiten Schritt zu halten, um wettbewerbsfähig zu bleiben. In Anbetracht der Relevanz aktueller Entwicklungen werden in diesem Artikel Nutzenpotentiale der automatisierten Personalisierung durch eine strukturierte Literaturanalyse in den Anwendungsbereichen Smart Home, Smart Mobility, Health Care und E-Learning identifiziert und Implikationen einer wertgetriebenen Entwicklungsperspektive diskutiert.
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Ahmad, R., Fischer, S., Lattemann, C., Robra-Bissantz, S. (2020). Automatisiert und trotzdem personalisiert – Die Dienstleistung der Zukunft. In: Bruhn, M., Hadwich, K. (eds) Automatisierung und Personalisierung von Dienstleistungen. Forum Dienstleistungsmanagement. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-30166-8_2
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