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Open Innovation – New Opportunities and Challenges for Science-to-Business Collaboration

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Moderne Konzepte des organisationalen Marketing

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Abstract

We examine open innovation within the context of science-to-business collaboration and outline the main opportunities offered by open innovation to both businesses and academia. Two main challenges of science-to-business collaboration are also highlighted: the marketing of scientific results and competences, and the development of trust-based knowledge transfer mechanisms. Furthermore, the article shows how open innovation offers ways for overcoming those challenges. We start by providing a background to open innovation and the significant opportunities it opens up, especially for businesses. Then the article traces the parallel development in universities’ innovation systems. This is followed by a discussion of the emerging challenges for science-to-business collaboration in the context of open innovation. Finally, we conclude with some key points for future research.

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Authors and Affiliations

  1. HHL Leipzig Graduate School of Management, Leipzig, 4109, Deutschland

    Andreas Pinkwart & Nagwan Abu El-Ella

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  1. Andreas Pinkwart
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  2. Nagwan Abu El-Ella
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Correspondence to Andreas Pinkwart .

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Editors and Affiliations

  1. Science-to-Business Marketing, Fachhochschule Münster, Münster, Germany

    Thorsten Kliewe

  2. Fachhochschule Münster, Münster, Germany

    Tobias Kesting

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Pinkwart, A., Abu El-Ella, N. (2014). Open Innovation – New Opportunities and Challenges for Science-to-Business Collaboration. In: Kliewe, T., Kesting, T. (eds) Moderne Konzepte des organisationalen Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-04680-4_17

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  • DOI: https://doi.org/10.1007/978-3-658-04680-4_17

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