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Empirische Evidenz der Determinanten des Value in Use bei Professional Service Firms

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Service Value als Werttreiber

Zusammenfassung

Kundennutzen (engl. Customer Value) ist so etwas wie ein Schlagwort geworden. Akademiker und Praktiker betonen gleichermaßen die Bedeutsamkeit des Konzeptes als Schlüsselfaktor, um heutzutage erfolgreich auf wettbewerbsintensiven Märkten bestehen zu können (Jacob et al. 2013; Macdonald et al. 2011). Wie die Forschung zeigt, hängt Customer Value untrennbar mit anderen zentralen Marketinggrößen wie der Qualität und dem Preis zusammen (Gallarza et al. 2011); zudem wird er als Voraussetzung von Kundenzufriedenheit und -loyalität angesehen (Eggert/Ulaga 2002; Fiol et al. 2009; Gallarza et al. 2011).

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Authors and Affiliations

  1. Lehrstuhl für Unternehmensführung Schloss, Universität Hohenheim, Osthof-Ost, 70599, Stuttgart, Deutschland

    Christian F. Koof M.Sc., Prof. Dr. Marion Büttgen & Giancarlo Sapienza M.Sc.

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  1. Christian F. Koof M.Sc.
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  2. Prof. Dr. Marion Büttgen
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  3. Giancarlo Sapienza M.Sc.
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Correspondence to Christian F. Koof M.Sc. .

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  1. Wirtschaftswissenschaftliche Fakultät, Universität Basel, Basel, Switzerland

    Manfred Bruhn

  2. Institut für BWL (510P), Universität Hohenheim, Stuttgart, Germany

    Karsten Hadwich

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Koof, C., Büttgen, M., Sapienza, G. (2014). Empirische Evidenz der Determinanten des Value in Use bei Professional Service Firms. In: Bruhn, M., Hadwich, K. (eds) Service Value als Werttreiber. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02140-5_19

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  • DOI: https://doi.org/10.1007/978-3-658-02140-5_19

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