Abstract
Cultural insight has become essential for improving designs for global and regional markets. However, little work is done on how to dissect culture and incorporate culture characteristics into design activities to create emotional engagements between products and users. This study, therefore, developed a cultural design model to address this problem. The cultural design model was built based on the notion that meaning evolves from social interactions with objects/symbols in the environment and with people. In the model, the theoretical components of Symbolic Interactions and O’Brien’s and Toms’ user engagement attributes were adopted and were used to analyze culture and transform cultural characteristics into product design features, as well as to “enable user experience.” The effectiveness of the cultural design model was verified through a case study with two groups of Industrial Design students on designing tea cups for Taiwanese tea culture. Results of the study provided evidence of the proposed cultural design model in assisting with cultural design activities.
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Hung, YH., Li, WT., Goh, Y.S. (2013). Integration of Characteristics of Culture into Product Design: A Perspective from Symbolic Interactions. In: Rau, P.L.P. (eds) Cross-Cultural Design. Methods, Practice, and Case Studies. CCD 2013. Lecture Notes in Computer Science, vol 8023. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39143-9_23
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DOI: https://doi.org/10.1007/978-3-642-39143-9_23
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