Abstract
This chapter discusses the effects of neoliberal ideology on the Mexican film industry, on film audiences and its contents. It describes an industry that caters exclusively to the economic elites, following the logic of economic optimization and foregoing any attempt at a cinematic project rooted in national culture. The author analyzes Alonso Ruizpalacios’ Güeros (2014) as an interesting case study illustrating the difficulties of trying to resist neoliberalism after decades of living in a society and working inside a film industry strongly shaped by its ideology.
This is an abridged version of the article of the same title that appeared in Norteamérica 12, no. 1 (2017): 137–68.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
Works Cited
Anuario Estadístico de Cine Mexicano 2015. 2016. Imcine. Mexico City.
Larrea, Therese Anne. 1997. “Eliminate the Cultural Industries Exemption from NAFTA.” Santa Clara Law Review 37 (4): 1107–50.
MacLaird, Misha. 2013. Aesthetics and Politics in the Mexican Film Industry. New York: Palgrave Macmillan.
Poder Ejecutivo de la Federación, Secretaría de Gobernación (PEF, SEGOB). 1992. “Ley Federal de Cinematografía.” Diario Oficial de la Federación, December 29, 1992. http://www.diputados.gob.mx/LeyesBiblio/ref/lfc/LFC_orig_29dic92_ima.pdf.
“Resultados definitivos 2015.” 2016. Canacine. http://canacine.org.mx/wp-content/uploads/2014/04/Resultados-Definitivos-2015-ATI-1-1.pdf.
Sánchez Prado, Ignacio. 2006. “Amores perros: Exotic Violence and Neoliberal Fear.” Journal of Latin American Cultural Studies 15 (1): 39–57.
Sánchez Prado, Ignacio. 2014. Screening Neoliberalism: Transforming Mexican Cinema, 1988–2012. Nashville: Vanderbilt University Press. Kindle.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 The Author(s)
About this chapter
Cite this chapter
Asse Dayán, J. (2018). Güeros: Social Fragmentation, Political Agency and the Mexican Film Industry Under Neoliberalism. In: Sandberg, C., Rocha, C. (eds) Contemporary Latin American Cinema. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-77010-9_6
Download citation
DOI: https://doi.org/10.1007/978-3-319-77010-9_6
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-77009-3
Online ISBN: 978-3-319-77010-9
eBook Packages: Literature, Cultural and Media StudiesLiterature, Cultural and Media Studies (R0)