Abstract
This chapter draws attention to the core challenges faced by globalization of media identities in traditional African societies. It specifically focuses attention on the delineation of female space in Nigerian Muslim Hausa entertainment ethos with particular reference to Hausa video films. The increasing availability of media technologies to Muslim Hausa youth has provided them with a template to re-define the boundaries between the genders in popular culture of a Muslim society where strict separation of the genders in clearly defined spaces is the norm. This redefinition is through massively popular video films. Using cinematic techniques based on Hindi film templates, the portrayal of gender spaces has brought the creative impetus of video filmmakers in direct collision with the Muslim religious establishment that seeks to reinforce the Islamic Shari’ a in public space. The main focus of the chapter is on visual re-enactment of the Hausa Muslim woman’s intimisphäre in a public arena – commoditized in theaters, cinemas, and consumer media products such as CDs and VHS tapes.
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Adamu, A.U. (2018). Gender and Delineation of Intimisphäre in Muslim Hausa Video Films. In: Brunn, S., Kehrein, R. (eds) Handbook of the Changing World Language Map. Springer, Cham. https://doi.org/10.1007/978-3-319-73400-2_1-1
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